Branding

August 22, 2012

Innovation for All

With the success of Apple based on its category-creating innovations like the iPod, iPhone and iPad, companies are focusing more heavily on developing their own innovations. […]
July 16, 2012

GM vs. Ford – Which Company Has the Better Approach to Facebook Advertising?

On May 16th, The Wall Street Journal reported that General Motors would stop advertising on Facebook since the auto maker felt that advertising didn’t have a […]
June 25, 2012

Stop Scrubbing Your Company’s Social Media Pages

Social media pages serve as a vital component of the marketing and communications mix for companies. They allow organizations to disseminate company news and deliver exclusive […]
November 9, 2011

Adapt or Die

“Adapt or Die” is a very true statement when it comes to social media. Most likely, your client made his or her way in the industry through forward thinking, willingness to change and a little bit of risk. And it shouldn’t be any different now. Social media requires all of those things – and then some.
October 14, 2011

“Organized Communications” is Key to Success in a Creative Environment

We work in a fast-paced environment that thrives on creativity and inspiration.  At times, it may seem easier and more efficient to bypass established systems in […]
October 5, 2011

Increasing Social Media Followers with Public Relations

The most effective way to increase your Facebook and Twitter followers is to provide valid and useful information that your fans may not have seen otherwise. As a PR pro, I’m constantly staying on top of current events and reading the news – on my computer, on my cell phone and in the newsfeed of my Facebook and Twitter accounts. Some of the most interesting news I see only because someone I follow posted it.