Verizon had a targeted business objective to increase consumer usage by transitioning from a functional brand to a lifestyle brand, by demonstrating to consumers how being a customer enhances their lives.

Domus developed, implemented, and measured every aspect of a fully integrated marketing plan for 22 Mid-Atlantic markets, resulting in a scalable campaign that increased customer conversions by 27%.

“Domus helped us to connect the strategic cultural touchstones via individual market-focused efforts, which connected our targeted consumers with products and services that met their interests and needs,” said Chris Fry, marketing communications and brand manager at Verizon.

Simultaneously Domus developed a turnkey recruitment and employee retention program that was managed for Verizon, and then integrated into the organization for internal management within two years.

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