Luxury appliance manufacturer Dacor needed to increase brand awareness in the category, particularly for its Epicure line of range ovens.
Domus developed a unique brand platform that focused on Dacor’s differentiators and connected with its target audience and their passion for cooking in a meaningful and powerful way. Domus created a high return on investment (ROI) through the use of innovative ad formats and content that supported the brand positioning.
“We have a talented, hardworking and strategic marketing agency that has developed a comprehensive and high-quality campaign. I am very pleased with the quality of the work and the thinking behind it,” said Elaine Chaney, senior vice president of sales & marketing at Dacor.
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