Are you one of the people who think that Search Engine Optimization (SEO) has gone out of favor? Let me tell you, this is not at all true! The only thing that has really changed is that a greater emphasis has been placed on promoting quality content. Recent Google algorithm updates have created a situation where the message of “quality over quantity” is crystal clear.
SEO is an extension of your marketing department. SEO services are much better for your business than you ever imagined they could be! Working with a good SEO company these days is not just about website optimization, it’s also about writing quality content or editing content that you already have and positioning it in a way that it brings in the maximum amount of traffic.
Last week Google announced and launched a new reporting feature – Auction Insights for Google AdWords. This new feature shows advertisers who competes with them in keyword auctions. The competitive URL is shown along with five different statistics: impression share, average position of advertiser and competitor, overlap rate of when both ads are shown, position above rate and top of page percent.
Initial launch of this report is for single keywords only, and data is provided only from May 1, 2012 to present.
This new feature it is a great addition for businesses, as it cuts the time spent on the Ad Preview Tool trying to determine how ads stack up against the competition. Using this new tool, you can now see a range of new competitive metrics on any given keyword within your campaigns. (continue reading…)
If you know Google Analytics, you probably look at your “Average Time on Site,” “Average Position,” etc. It is important to understand why average metrics can be misleading and to look beyond the headlines and delve into the specifics.
Technologically, we have only come of age in recent years. The past twenty years have seen transitions from postal mail to emails to text messaging (SMS); from CRTVs to Plasmas to LCD to LED to 3D TV’s; from 8-bit video games to Playstation 3’s, Nintendo Wii’s, X-Box 360’s, Kinects; from telephones to mobile phones and now smart phones. The list of the technological advancements in the past couple of decades is endless. It’s simple evolution in terms of technology. The businesses and markets have changed dramatically over this period of time. While good copy writers, newspaper advertisements, and marketing posters were needed for marketing a new or revamped business in the early 90’s, there is so much more that you can do with technology in the current times to give your business the boost it needs. The World Wide Web (WWW) alone provides a plethora of techniques to reach out to the world – a world in which the potential clientele is infinite. While there are dozens of things that you can start with, there are five basic things that are a necessity to bring your business to life on the web.
A Sleek, Stylish, Sexy – yet Efficient – Website
Where’s a prospective client most likely to look for a product or service they need? The internet! In an age where Google and Bing have become verbs, a website is a necessity for any business. With the availability of the latest website building tools, a new website is expected to have utilized some, if not most, of the features available with the latest website building tools. With the advent of HTML 5, dynamic web has reached new heights, and a good looking, scalable dynamic website is a definite plus (or requirement) for your new business. A smart website is not only sexy, but should also be easy to browse and user friendly. Keep in mind that browsing a website should be geared towards the user since the user experience of the website can have a direct impact on the business. A person who is unhappy or unimpressed by a client website may be less inclined to approach it for his business needs.
Here are examples of some really cool websites that use the latest in web technology, mainly HTML 5: (continue reading…)