Tag: public relations
At one time or another you’ve met someone that you instantly liked. You laughed at what they said, agreed with their opinions and were eager to see them again. And no, it wasn’t a date. It was a conversation where you just clicked with the other person. That person had charisma, and most likely, you aren’t the first person they made that type of connection with.
Great leaders often have that same penchant for connecting with another person. And because of this, they’re quite successful. But how can this observation help you and your company? Assuming your company is engaging in social media, you actually have the opportunity to be charismatic in each and every conversation. Virtually.
Believe it or not, the holiday season is squarely upon us. So as I started to think about blog topics, I realized that inspiration can be found just about anywhere. Take the Grinch, for example. We all know the famed and fabled story by Dr. Seuss of “How the Grinch Stole Christmas.” Well, aside from the moral lessons we can learn from the story, I suggest there are five lessons in public relations we can learn from the Grinch himself.
Lesson 1: Get the “10,000 foot view”
I have always referred to this as the “situational analysis.” No matter the name, it is important to do your due diligence to gain a solid understanding of the situation at hand and the role public relations will play in helping your organization realize its goal. Whether that goal is to raise awareness, educate and inform, change a mindset, help diffuse a crisis,or steal Christmas, public relations is one element of an overall business strategy. Understanding that role, the goal and the various outside influences as part of the big picture will allow you to develop a public relations strategy that delivers results.
What makes a good conversationalist? I’ll give you a hint: it has nothing to do with how well a person can deliver a punch line or how well read they are.
A good listener makes the best conversationalist. That’s right, more important than witty banter or animated storytelling is the art of listening. Think about the last truly good conversation you had. There was an open exchange of dialogue, your points or arguments were thoroughly considered before you received a response, it felt like you were really being heard and that what you had to say mattered and it left you eager to speak with that person again.
Common misconceptions about PR – the practice and the professionals
I remember when I was studying Public Relations (PR) back in the day, or when I subsequently first started my career in PR. I’d be in some sort of social situation and the inevitable question would come up: “What do you do for a living?”
My response, I came to discover, was usually a conversation killer: “I’m in Public Relations.” …not because I’m a dull conversationalist, mind you, but because it seemed that nobody outside the industry actually knew what Public Relations, as a profession, really was. (continue reading…)
Public Relations is a difficult thing to define – there are so many aspects and components – it’s hard to nail down one single all-encompassing definition, which makes it very difficult to define public relations success.
Musings of a hot dog, scrapple, pork roll and sausage lover
Lean Finely Textured Beef. Pink Slime. No matter the name of this recently famous beef by-product, the mere mention of the stuff makes people’s stomachs turn. While I can’t say that there’s anything appetizing about pink slime, as a strategic communications professional – and as a Jersey girl who has enjoyed scrapple, pork roll, sausages and hot dogs throughout the course of my life – I can’t help but wonder whether pink slime just needed better PR.
Wikipedia defines Public Relations as “the practice of managing the flow of information between an organization and its publics.” This sounds pretty simple. But for anyone who has ever worked in public relations, you know that “simple” is not how you would describe your job.
So, you deleted your MySpace account, finally got the hang of another “new” Facebook layout, and now you’re hearing about Google+. In the world of social media, the only constant is change so get ready to embrace it, because Google+ is most likely here to stay. Comparing Google+ to Facebook isn’t exactly comparing apples to apples. Facebook is pegged as a social network, ideal for sharing photos, news and chatter among friends. Google+ is being looked at as a social media tool better suited to business, but the extent to which it may evolve is yet to be seen.
Why Sign Up?
Why NOT sign up? Get on there and check it out. For the most part, people are going to sign up – after all it’s Google. People like Google, people are familiar with Google, Google has a lot of money and a lot of expertise, and Google+ is already growing…rapidly. (continue reading…)
Communications and media as we know them are evolving at a rapid pace. The manner in which we communicate and what is considered “media” is ever-changing. I remember public relations in the era of blast fax distribution and the pre-World Wide Web era. I realize that I’m dating myself by making these statements, but the fact remains: those of us in public relations are ever-challenged to keep abreast of “new” media and to discover ways in which to use it to our – and our employers’/clients’ – best advantage.
Take social media, for example. Consumers are increasingly relying upon social media for their information – going to a company’s Facebook page, for example, before visiting a company’s website. And consumers demonstrate their brand preferences (and loyalty) by following and liking their brands of choice on Twitter and Facebook. In fact, a recent Nielsen report states that 53% of active online adult social networkers follow a brand, that social networking and blogging now account for nearly a quarter of total time spent on the Internet and that Americans spend more time on Facebook than they do on any other U.S. website. Pretty compelling statistics…and pretty valid reasons why public relations professionals need to include social media as part of their overall communications tactics.
Naysayers may dismiss these statistics, but I recall a similar conversation about the World Wide Web nearly 20 years ago. Enough said.
But beyond B2C communications lies the evolution of “media.” Media is ever-increasingly an online vehicle as printed media – printed news media, most especially – fades away. Writers and editors rely on social media platforms to magnify their voice and reach in the hope that it will (1) increase their reach and (2) drive traffic back to their articles/website, thereby increasing their readership and the value of their advertising.
Even what we consider “media” sometimes comes into question: are bloggers considered media, for example? In my opinion, creating online content does not a member of the media make; however, those with the forum and the voice may not be afraid to use it. So we as public relations professionals must manage these relationships just as we must consider social media platforms as media relations tools – platforms for engaging with the media and platforms for communicating with our various publics.
Does your company need assistance navigating the evolving world of social media? Do you have the tools necessary to harness the power of social media in order to communicate your messaging in a cohesive and an articulate manner? Domus does! Put our expertise in public relations and social media to work for you. Visit www.domusinc.com today and be an active part of the conversation that’s taking place in the world of social media.
For more on this topic, see “Public Relations in a Social World” posted on COMPREHENSION – PRSA’s blog: http://comprehension.prsa.org/?p=3557.
Amy Whilldin is an Account Director at Domus, Inc., a marketing communications agency based in Philadelphia. For more information, visit http://www.domusinc.com. For new business inquiries, please contact CEO and founder of Domus, Inc. Betty Tuppeny at firstname.lastname@example.org or 215-772-2805.
A wise person once said, “We were given two ears but only one mouth, because listening is twice as hard as talking.” This is especially true in our industry, as agencies must be good listeners to understand direction provided by their clients in order to deliver the best outcome. Most of us think we are good listeners, but in reality, we’re not.
Listening requires careful attention. Sometimes people don’t pay careful attention when someone is speaking to them, thinking instead about how to press their point when the other person stops speaking. Also consider that people talk at about 125 words per minute. However, we think at a speed that is four or five times as fast, at 500 words per minute or more. This means that our thoughts move much faster than the words we are listening to and makes it not surprising that we often let our attention wander.