The jQuery Mobile Framework allows developers to build mobile websites in the same way that they would build websites for desktop browsers. jQuery Mobile is a touch-optimized web framework for smartphones and tablets. It acts as a unified user interface system across all popular mobile device platforms, built on the rock-solid jQuery and jQuery UI foundation. Its lightweight code is built with progressive enhancement and has a flexible, easily themeable design. To ensure cross-browser/-device compatibility, jQuery Mobile is built on clean, semantic HTML.

This blog post just touches the tip of the iceberg by listing some key features, supported platforms and the basic mobile page structure and by sharing some useful links. The use and role of the jQuery Mobile framework in developing mobile websites is huge. Read further to learn more about this awesome framework. (continue reading…)

Technologically, we have only come of age in recent years. The past twenty years have seen transitions from postal mail to emails to text messaging (SMS); from CRTVs to Plasmas to LCD to LED to 3D TV’s; from 8-bit video games to Playstation 3’s, Nintendo Wii’s, X-Box 360’s, Kinects; from telephones to mobile phones and now smart phones. The list of the technological advancements in the past couple of decades is endless. It’s simple evolution in terms of technology. The businesses and markets have changed dramatically over this period of time. While good copy writers, newspaper advertisements, and marketing posters were needed for marketing a new or revamped business in the early 90’s,  there is so much more that you can do with technology in the current times to give your business the boost it needs. The World Wide Web (WWW) alone provides a plethora of techniques to reach out to the world – a world in which the potential clientele is infinite. While there are dozens of things that you can start with, there are five basic things that are a necessity to bring your business to life on the web.

A Sleek, Stylish, Sexy – yet Efficient – Website

Where’s a prospective client most likely to look for a product or service they need? The internet! In an age where Google and Bing have become verbs, a website is a necessity for any business. With the availability of the latest website building tools, a new website is expected to have utilized some, if not most, of the features available with the latest website building tools. With the advent of HTML 5, dynamic web has reached new heights, and a good looking, scalable dynamic website is a definite plus (or requirement) for your new business. A smart website is not only sexy, but should also be easy to browse and user friendly. Keep in mind that browsing a website should be geared towards the user since the user experience of the website can have a direct impact on the business. A person who is unhappy or unimpressed by a client website may be less inclined to approach it for his business needs.

Here are examples of some really cool websites that use the latest in web technology, mainly HTML 5: (continue reading…)

Last year 56.9 million people accessed the web from their cell phones.  These people aren’t just surfing the web.  They’re looking for a product or a service or a company, in their area, and they wanted it five minutes ago.  That’s an audience full of movers, shakers and buyers.  And one you can’t afford to miss out on. $1.6 billion worth of purchases were made on mobile devices last year.  That’s A LOT of spending.

If we’ve learned anything from social media, it’s that we need to be where our customers are. According to Morgan Stanley, mobile internet grows faster than any other platforms including Netscape, and AOL in history.  Customers, and more importantly, NEW customers, are on their mobile phones.

It’s clearer than ever – mobile marketing is something you simply can’t miss.  So what do phone users see when they go to your website?  There is a fundamental design difference between a regular website and a mobile website.  It’s worth grabbing your phone and taking a look. We’ll wait.

A mobile site needs to have a different content structure for viewing in palm sized screens.  It can’t have too much information in one screen. Customers can zoom in on your microscopic content, but who wants to do that?

Mobile searchers are on a mission.  They want an address or phone number, a menu, movie times, store hours, or a quick drink not only by searching keywords, but also by geography.  And they want it NOW.  A mobile site should be set up to serve up every types of information.

Mobile social media is also pumping up traffic to your mobile web.  I’m sure you’re not surprised to learn that Facebook has surpassed Google to become the top source for web traffic, but you should take note that the Facebook application for smartphones is ranked #1 in popularity across most smartphone platforms.  Once users “like” your page’s content or products, it needs to be displayed correctly in both desktop and mobile forms.

It’s just a simple way to make your site instantly more accessible to a mobile user.

First, revisit the existing website, evaluate what’s currently there, and more importantly, what you want to see there.  Then you can begin to plan your mobile content and information architecture.

Next, consider new user experience (UX), such as multi-touch and gesture zooming in/out or selection options, which are popular in mobile UX. Inconsistency between touch and mouse interface can block some functions of your website.  For example, a rollover menu or image will not work on mobile device at all.  Keep these portions of your website in mind when evaluating your site.  User interaction should be re-considered and re-created in all applicable areas of your website.

Also, please be aware of Flash and its drawbacks for mobile web.  Cell phones and smart phones are not compatible with Flash.  Period.  If your website uses Flash mobile users are seeing a whole lot of nothing. (Technically, Android devices do currently support Flash but practically performance is very bad).

Lastly, re-implement new analytics that can track mobile activities.  Keep in mind that you need to track not only web traffic sources, but also “app traffic sources,” which can be more tricky.  Location-based query and phone-query should be considered and counted as well.

In the March 2010 issue of Fast Company Magazine, it was noted that US Cell phone penetration was at 34% in 2000 and increased to 89% in 2010.  While those figures are impressive, they don’t point out a very critical detail of today’s cell phone: it’s not a cell phone at all, it’s a smart phone.  Phones today are used for so much more than talking and texting – they’re handheld computers and with the right features they can connect to the internet, engage in social  media, upload videos, and if your business has a functional mobile site, lead customers directly to you.  If your site is not smart phone compatible, then throw in the towel, because more than half of cell phone internet users go online daily through their mobile device and its rate is increasing.  But if you can sustain business by losing half your customers – then please, let us know how.

Domus is an interactive agency with the ability to help you transform your business into a mobile machine with 24/7 access through smart phone technology.  Let us help you.CodeProject