Mobile internet usage today is exploding. The year-over-year numbers from January, 2008 to January 2009 showed over a doubling of usage. Since then, the introduction of new generations of “smartphones” such as the iPhone have stressed the mobile networks almost more than AT&T’s and Verizon’s combined $35 billion per year in mobile infrastructure investments can handle. And the trend looks to only point up, with social media sites like Facebook and Twitter being increasingly accessed by mobile devices.

So, as a marketer, what are you doing? At a minimum, this is the time to revisit all of your web properies and ensure that they are mobile-friendly. Other avenues of mobile marketing, including mobile ads, text messages, etc. will all be drastically less effective if you don’t have a mobile-friendly web site. Would you ever invest in wired web banner ads without a web site or at least a landing page for users to click through to? The same is true for the mobile web.

So, if you wish to position yourself to take advantage of the mobile web as it explodes throughout 2010 and beyond, your first step should start now – make your web site mobile-friendly.

Domus, Inc. is a full service marketing communications agency based in Philadelphia. One of our priorities for the remainder of this year is to position ourselves and our clients to take advantage of existing and growing mobile marketing opportunities. Please visit our web site at http://www.domusinc.com for more.

Although mobile marketing is growing at significant rates in the U.S., there has not yet been a high adoption rate by state lotteries. With lottery revenues around the country struggling along with the rest of the economy, this might be an ideal avenue to add to the marketing mix.

There are many possibilities for lottery mobile marketing, from advertising current games, to providing jackpot sizes and winner notifications, to locating nearby retailers, and more. Simple programs like these would significantly keep lotteries in the forefront of likely buyers’ minds, which in turn should have a strong positive impact on sales volumes.

Domus, Inc. is a Philadelphia-based marketing communications firm with many years of experience providing lottery marketing services. For more information, please visit our web site.