Marketing Thoughts by Domus Inc.

So many companies put extensive resources and budgets on search engine marketing and brand building advertising. But how many of those same companies apply effective resources to monitor and address online reviews and complaints about their products and services? In reality, “buzz” about you on these sites might well be more important than the number of page 1 Google rankings or any display metric. Today, shoppers regularly go to sites like yelp.com, epinions.com, and others to find out what experiences others have had with companies they’re interested in doing business with. If the comments written about you are predominantly negative – especially in comparison to your competition – then increasing the public’s awareness of you will just increase the number of people who get a negative opinion of you.

So, if you’re not already monitoring these sites and honestly addressing posted concerns, you might want to think hard about your current marketing allocations.

Domus is a full service marketing communications agency that combines classic marketing experience with digital marketing expertise to effectively deliver improved business performance for our customers. For more information, please visit use at http://www.domusinc.com.

These two terms (“Social Media” and “Internet Presence Management”) might at first glance seem contrary to each other. However, if embraced in the appropriate spirit, social media is really just an important component of effective internet presence management.

Social media marketing starts with the realization and acceptance that people will be talking about you, your competition, and just about everything else online. It then continues with the marketer embracing the conversations, joining them, encouraging them, and occasionally leading them. Internet Presence Management, on the other hand, is the process of monitoring and guiding the online thoughts about your company or brand. So how can one accept and participate in independent conversations while at the same time managing and guiding those online thoughts?

Internet Presence Management is also about recognizing that independent conversations exist, but it’s not about resigning oneself to the complete content, distribution, or frequency of those conversations. Rather, it is the understanding that by honest, dilligent engagement strategies, marketers can expand and highlight the positive impressions of a brand or company.

Domus is an integrated marketing communications firm based in Philadelphia. For more information, please visit our web site at http://www.domusinc.com.