In November 2011, Google+ unveiled its brand pages feature to allow businesses to develop a presence on Google’s social media platform. This was an absolutely vital component for Google to implement in order to compete with other social media sites such as Facebook and Twitter. Mashable weighed the pros and cons of the feature and polled small businesses to gather their feedback on the positive attributes and limitations of the Google+ business offering.
Public Relations is a difficult thing to define – there are so many aspects and components – it’s hard to nail down one single all-encompassing definition, which makes it very difficult to define public relations success.
In the good old days (and I’m really dating myself here), a full-color one-page print ad required a minimum of two weeks just for production – from typesetting to trimming with an X-acto™ knife to mounting and pasting onto a board to 4/c film separation with real film! This took much, much longer for a multi-page brochure. And God help us if we needed to make a change.
If you know Google Analytics, you probably look at your “Average Time on Site,” “Average Position,” etc. It is important to understand why average metrics can be misleading and to look beyond the headlines and delve into the specifics.
Social media has recently proven itself as an integral component of an effective communications campaign and is now widely seen as an absolute necessity by many companies and organizations. We at Domus fully understand the importance of social media as it relates to the overall communications mix and have implemented many successful campaigns on behalf of our clients.
Some of the major stories throughout the past year – whether about politics, business, sports, entertainment or otherwise – share a similar theme: all have been impacted significantly by the power of social media.
Today, we find plenty of instances where clients want us to build websites that are highly dynamic in look, but not in functionality, such as animations that make the simple web pages more attractive.
The first thought that comes to mind when considering the addition of embedded videos, games, interactive graphics, etc., into a website, is the use of Adobe Flash or just “Flash” as it is more popularly known. Flash has been around since 1996, and with their popularity, various facilities and friendly plug-ins, Flash improvements have helped developers worldwide build fantastic websites. However, there are some drawbacks to these Flash improvements that have caused developers to seek new alternatives. Thankfully, a new alternative has come – HTML5. With its open source platform, easy access with mobile phones and other features, HTML5 has gained tremendous popularity in a short period of time. Interestingly, people have started comparing these two technologies, and we are seeing a great deal of discussion about Flash versus HTML5. (continue reading…)
Just a few short years ago, the effectiveness of a company’s web presence was dictated solely by the strength and prevalence of its website. But as companies across the globe have begun embracing social media, an interesting phenomenon has occurred over the past year. In some cases, company Facebook fan pages have received more unique visitors than the company’s corporate website counterpart. See the specific example from a Webtrends whitepaper titled, “The Effect of Social Networks and the Mobile Web on Website Traffic and the Inevitable Rise of Facebook Commerce”:
[Webtrends] analyzed the website traffic of Fortune 100 websites based on ‘unique visits.’ The study revealed that 68% of the top 100 companies were experiencing a negative growth in unique visits over the past year, with an average drop of 23%.