Tag: HTML5

HTML5 vs. Flash – Why does it matter?

by Dhawal Sehgal on Feb.20, 2012, under Technical

Today, we find plenty of instances where clients want us to build websites that are highly dynamic in look, but not in functionality, such as animations that make the simple web pages more attractive.

The first thought that comes to mind when considering the addition of embedded videos, games, interactive graphics, etc., into a website, is the use of Adobe Flash or just “Flash” as it is more popularly known. Flash has been around since 1996, and with their popularity, various facilities and friendly plug-ins, Flash improvements have helped developers worldwide build fantastic websites. However, there are some drawbacks to these Flash improvements that have caused developers to seek new alternatives. Thankfully, a new alternative has come – HTML5. With its open source platform, easy access with mobile phones and other features, HTML5 has gained tremendous popularity in a short period of time. Interestingly, people have started comparing these two technologies, and we are seeing a great deal of discussion about Flash versus HTML5. (continue reading…)

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Web goes 3D – does advertising too? The WebGL, Silverlight, and Molehill wars

by Won Dong on Apr.28, 2011, under Internet Marketing, Strategic Consulting, Technical

What is Web 3D?

Web 3D is a technology that enables 3D graphics to be displayed on a website. This technology is becoming more popular and is rapidly developing. This article will explain the recent technology trend of Web 3D and how to prepare for a 3D advertising future.

Figure 1. Web3D Body Explorer by Google

History of 3D advertising

Generation	Technologies
1^st (1994~2003)	VRML, WRL, X3D[1]
2^nd (2004~2007)	Wildtangent[2], Viewpoint Media Player[3]
3^rd (2011~ )	WebGL of HTML5, Microsoft Silverlight5, Molehill of Adobe Flash

Table 1.Chronicles of Web 3D

3D advertising was born during the 2^nd generation of Web 3D. Wildtangent and Viewpoint created several experimental advertisements for Nike, Coke, Ford, and Toyota[4]. However, there was no standard for 3D graphics, so companies created their own format using ActiveX control. ActiveX control often irritated users due to features such as installing additional toolbars in a users’ browser or monitoring users’ information without their knowledge[5]. It was unfortunate that the success of these early 3D advertisements was limited due to being built black hat and without a standard. Also, at the time, another factor limiting the success of 3D advertising was that most computers didn’t have enough computing power to run 3D graphics in a browser.
(continue reading…)