Facebook released its financial results for the third quarter. Some of the most interesting observations are:
- Facebook Q3 bested Wall Street expectations with $1.26 billion revenue in Q3.
- Facebook has reached a gargantuan number of 1.01 billion monthly active users as of end of September 2012. This is an increase of 26% year-over-year.
- Facebook’s revenue from advertising was $1.09 billion. This represents 86% of total revenue and a 36% increase from Q3 in 2011.
- The biggest thing that stood out in Facebook’s Q3 results is the shift of the world’s largest social network to mobile. A total of 604 million mobile monthly active users were reached at the end of September, which is almost 60% of the monthly active users and marks a fantastic 61% increase year-over-year. Moreover, 14% of Facebook’s generated advertising revenue now comes from mobile.
In August, Inc. magazine published an article titled “11 Reasons a 23-Year-Old Shouldn’t Run Your Social Media,” and I took serious offense to it. Firstly because, while I may look young, it was a reminder that I’m not the 23-year-old newbie being referred to anymore (ugh!) and secondly, as a supporter of the young workforce, I truly think the most recent set of college grads are the employees with the best handle on social media and all its capabilities. So then why shouldn’t we let the young 20- something with a Facebook page, an Instagram profile, a plethora of Pinterest boards, two Twitter accounts (one for work and one for personal use) and an active blog on, say, “tips and tricks for city living on a budget” (I’m sure there’s someone that fits this profile) run a client’s social media campaign? They’re clearly an expert on how to do it all, but as Inc. explains, a social media expert needs to be versed in much more than just social platforms. Read on …
Your brand’s social actions are just as important as its social content. Now don’t get me wrong, content is a driving force behind a successful social media campaign. But there is a lot to be said about a brand’s social interactions in addition to the information that it proactively publishes.
Does your company have a protocol for how to respond to negative user comments on your brand’s social media pages? How about positive posts? If your answer is yes, then you’re off to a good start. If your answer is no, then we have a little bit of work to do. The point of having a social media campaign is to have SOCIAL interaction with other users. So when users like your Facebook content or Retweet certain Twitter Tweets, there should be some additional form of followup. It could be as simple as a thank you; or perhaps a Retweet of their content. Conversely, if your brand receives negative comments or an influx of customer service queries, these comments should be addressed publicly in order for others to know that your brand is hearing their demands and is there to provide support. (continue reading…)
On May 16th, The Wall Street Journal reported that General Motors would stop advertising on Facebook since the auto maker felt that advertising didn’t have a major impact on auto purchases. GM’s CMO Joel Ewanick said that “GM is definitely reassessing our advertising on Facebook, although the content is effective and important.”
In a meeting during the Cannes Lions International Festival of Creativity in June, Mr. Ewanick and Facebook’s Head of Sales Carolyn Everson discussed that Facebook would be willing to provide GM with better data on how its ads could be more effective at producing auto sales, but GM said that it would only return to Facebook advertising if Facebook could better prove the effectiveness of its advertising. (continue reading…)
In November 2011, Google+ unveiled its brand pages feature to allow businesses to develop a presence on Google’s social media platform. This was an absolutely vital component for Google to implement in order to compete with other social media sites such as Facebook and Twitter. Mashable weighed the pros and cons of the feature and polled small businesses to gather their feedback on the positive attributes and limitations of the Google+ business offering.
Today, social media marketing is everywhere, but marketers can be hugely successful by practicing another kind of social marketing. That social marketing is using marketing to solve social problems. Consider the following examples:
Social media has recently proven itself as an integral component of an effective communications campaign and is now widely seen as an absolute necessity by many companies and organizations. We at Domus fully understand the importance of social media as it relates to the overall communications mix and have implemented many successful campaigns on behalf of our clients.
Wikipedia defines Public Relations as “the practice of managing the flow of information between an organization and its publics.” This sounds pretty simple. But for anyone who has ever worked in public relations, you know that “simple” is not how you would describe your job.
Some of the major stories throughout the past year – whether about politics, business, sports, entertainment or otherwise – share a similar theme: all have been impacted significantly by the power of social media.
Today, we find plenty of instances where clients want us to build websites that are highly dynamic in look, but not in functionality, such as animations that make the simple web pages more attractive.
The first thought that comes to mind when considering the addition of embedded videos, games, interactive graphics, etc., into a website, is the use of Adobe Flash or just “Flash” as it is more popularly known. Flash has been around since 1996, and with their popularity, various facilities and friendly plug-ins, Flash improvements have helped developers worldwide build fantastic websites. However, there are some drawbacks to these Flash improvements that have caused developers to seek new alternatives. Thankfully, a new alternative has come – HTML5. With its open source platform, easy access with mobile phones and other features, HTML5 has gained tremendous popularity in a short period of time. Interestingly, people have started comparing these two technologies, and we are seeing a great deal of discussion about Flash versus HTML5. (continue reading…)