In 2008, Steve Jobs was quoted in Fortune magazine saying that “Apple is a $30 billion company yet we’ve got less than 30 major products. I don’t know if that’s ever been done before.” In addition, in a Wall Street Journal interview, current Apple CEO Tim Cook was asked about what he learned from Jobs. Cook responded, “Focus is key … that you can only do so many things great, and cast aside everything else.”
Recently, Cook has been quoted as saying, “We are in one of the most prolific periods of innovation and new products in Apple’s history.” These new products include Apple Maps, the iPad mini and the MacBook Pro with Retina display, as well as updates to hits like the iPhone and iPod lineup. In addition, Apple is rumored to be developing a radio service as well as a TV product.
If you know Google Analytics, you probably look at your “Average Time on Site,” “Average Position,” etc. It is important to understand why average metrics can be misleading and to look beyond the headlines and delve into the specifics.
Today, we find plenty of instances where clients want us to build websites that are highly dynamic in look, but not in functionality, such as animations that make the simple web pages more attractive.
The first thought that comes to mind when considering the addition of embedded videos, games, interactive graphics, etc., into a website, is the use of Adobe Flash or just “Flash” as it is more popularly known. Flash has been around since 1996, and with their popularity, various facilities and friendly plug-ins, Flash improvements have helped developers worldwide build fantastic websites. However, there are some drawbacks to these Flash improvements that have caused developers to seek new alternatives. Thankfully, a new alternative has come – HTML5. With its open source platform, easy access with mobile phones and other features, HTML5 has gained tremendous popularity in a short period of time. Interestingly, people have started comparing these two technologies, and we are seeing a great deal of discussion about Flash versus HTML5. (continue reading…)
As economists predict slow growth for the U.S. economy over the next few years, companies are turning to emerging markets such as Africa, Brazil, China, India and Russia to grow their business.
This week, Coca-Cola announced that it will be making a $4 billion investment in China over the next three years. Coca-Cola’s sales in China grew 24% in the most recent quarter; in addition, China is Coke’s third largest market. Coke CEO Muhtar Kent stated, “We don’t see China only as a great growth market. We see China as a future market for further innovation that will benefit our business globally.”
The jQuery Mobile Framework allows developers to build mobile websites in the same way that they would build websites for desktop browsers. jQuery Mobile is a touch-optimized web framework for smartphones and tablets. It acts as a unified user interface system across all popular mobile device platforms, built on the rock-solid jQuery and jQuery UI foundation. Its lightweight code is built with progressive enhancement and has a flexible, easily themeable design. To ensure cross-browser/-device compatibility, jQuery Mobile is built on clean, semantic HTML.
This blog post just touches the tip of the iceberg by listing some key features, supported platforms and the basic mobile page structure and by sharing some useful links. The use and role of the jQuery Mobile framework in developing mobile websites is huge. Read further to learn more about this awesome framework. (continue reading…)
It’s well known that the best and most reliable form of effective marketing is “Word of Mouth.” A person is more inclined to buy/use a certain product that has been referred by somebody they know. It’s also known that marketers have zero control over word of mouth marketing, but thanks to the advent of social media, this is not true anymore. Brands can have an online presence on various social platforms like Facebook, Twitter, YouTube etc. where real people can Like, Follow or Subscribe to their brands and show their friends, followers and connections what they use and prefer, giving an indirect word of mouth.
This is just one of the benefits of having your brand present on social networking sites. Another big advantage of being in the social realm is the interaction with your clients. We’re getting lazier (or smarter!), and we would prefer to have things in the fastest, most convenient way possible. With the advances in technologies and everyone having BlackBerries, Androids, Windows and iPhones, people are getting used to doing everything with the touch of a finger using the same tool. The point is that you and I would rather have everything in one place than having it at a hundred different places. For the same reason, it’s easier for a customer to give feedback to a company using a tool that he uses (already) to connect with his family and friends, rather than filling out a feedback form on the company’s website. It’s also a great way to inform people about the latest news and reviews about the brand’s products, share offers and deals, or engage in a general conversation about the brand or the industry.
What is Web 3D?
Web 3D is a technology that enables 3D graphics to be displayed on a website. This technology is becoming more popular and is rapidly developing. This article will explain the recent technology trend of Web 3D and how to prepare for a 3D advertising future.
Figure 1. Web3D Body Explorer by Google
History of 3D advertising
|1st (1994~2003)||VRML, WRL, X3D|
|2nd (2004~2007)||Wildtangent, Viewpoint Media Player|
|3rd (2011~ )||WebGL of HTML5, Microsoft Silverlight5, Molehill of Adobe Flash|
Table 1.Chronicles of Web 3D
3D advertising was born during the 2nd generation of Web 3D. Wildtangent and Viewpoint created several experimental advertisements for Nike, Coke, Ford, and Toyota. However, there was no standard for 3D graphics, so companies created their own format using ActiveX control. ActiveX control often irritated users due to features such as installing additional toolbars in a users’ browser or monitoring users’ information without their knowledge. It was unfortunate that the success of these early 3D advertisements was limited due to being built black hat and without a standard. Also, at the time, another factor limiting the success of 3D advertising was that most computers didn’t have enough computing power to run 3D graphics in a browser.
It’s springtime in Philly and the streets seem to get more crowded each day with the fair-weather exercisers. With longer days and warmer temps upon us, it’s the time when many individuals’ thoughts turn to getting in shape. This is a great time to make the commitment since the weather is nice and it’s mentally easier to becoming active and adhere to a program. Starting an easy, inexpensive exercise program is an excellent way to combat the generally unhealthy lifestyle that Americans have become notorious for.
In America today a majority of the workforce lives a sedentary lifestyle. We sleep in comfy beds, wake up to sit on a sofa while watching our favorite morning show, ride in a car or on a train to the office, sit in front of a computer, then travel back to our homes where we sit and watch TV until it’s time to get back in our comfy beds. This routine is truly killing us.
Sitting or remaining inactive for most of the day with little or no exercise characterizes our sedentary lifestyle. This lack of exercise can cause shrinking and weakening of the muscles and increases our likelihood of injury. The accompanying reduction in physical fitness is generally associated with a weakening of the immune system. Yet, despite the many known benefits of exercise, most adults continue to lead a relatively sedentary lifestyle and therefore never achieve the health benefits of exercise.
Mobile phones are the fastest growing segment of the online market. Half a billion people accessed the mobile internet worldwide in 20091. Usage is expected to double in the next five years as mobile takes over the PC as the most popular way to get on the web1. Many mobile web users are “mobile-only,” i.e. they do not use a computer to access the web – ever. In countries like Egypt and India, those numbers are as high as 70% and 59%, respectively. Even in the U.S. 25% of people access the internet solely on their cellphones. Almost one in five global mobile subscribers has access to fast mobile Internet (3G or better) services and according to emarketer.com, U.S. mobile ad revenues are expected to hit $1 billion in 2011, which is a 35% annual growth – that’s quite a number when compared to the expected 10% growth in the traditional online advertising market*. Now for the hundredth time we’ve asked this question on Domus Dish – ARE YOU READY TO MAKE YOUR WEBSITE MOBILE-FRIENDLY YET?
Sheesh. If you were unaware, (although if you’re on the DD blog I don’t know how you could be) I’m sure these stats must have raised an eyebrow. And I’m also sure you must be thinking of going mobile. Now that you’re (FINALLY) ready to take the plunge, here are some Do’s and Dont’s to keep in mind: (continue reading…)
Learn the URL schemes of iPhone App, how it works, types of schemes, how to utilize them.
Do you know how to create a mobile website? Or more importantly, do you know what a mobile website is? Domus Dish has covered this topic quite a bit, but in case you’ve missed it, a mobile website is what smart phone users see when looking at your webpage from their phones. There are many differences between mobile and traditional websites, which is why your website may not work for many smart phone users. For one Apple doesn’t support Flash (perhaps because Steve Jobs hates Adobe, but we’ll save that for another time), so we need to focus on HTML5, which is the next major revision of the HTML standard and is still in development. It can be frustrating that there’s such a disconnect, but learn it and move on – you don’t want to miss out on the mobile website movement.
I encourage you to look on the bright side – once you have mobile web mastered you’re opening your business to millions – some analysts even say BILLIONS – of mobile web users. Mobile websites are a new way of digital marketing, and a completely different approach compared to the development of traditional websites. Therefore, you can’t just treat it like a regular website with a smaller layout – there are distinct differences in the website’s development that will drastically affect the final result if they’re ignored. Read on as I list the top ways of making your website mobile friendly.