So, you deleted your MySpace account, finally got the hang of another “new” Facebook layout, and now you’re hearing about Google+. In the world of social media, the only constant is change so get ready to embrace it, because Google+ is most likely here to stay. Comparing Google+ to Facebook isn’t exactly comparing apples to apples. Facebook is pegged as a social network, ideal for sharing photos, news and chatter among friends. Google+ is being looked at as a social media tool better suited to business, but the extent to which it may evolve is yet to be seen.

Why Sign Up?

Why NOT sign up? Get on there and check it out. For the most part, people are going to sign up – after all it’s Google. People like Google, people are familiar with Google, Google has a lot of money and a lot of expertise, and Google+ is already growing…rapidly. (continue reading…)

Communications and media as we know them are evolving at a rapid pace. The manner in which we communicate and what is considered “media” is ever-changing. I remember public relations in the era of blast fax distribution and the pre-World Wide Web era. I realize that I’m dating myself by making these statements, but the fact remains:  those of us in public relations are ever-challenged to keep abreast of “new” media and to discover ways in which to use it to our – and our employers’/clients’ – best advantage.

Take social media, for example. Consumers are increasingly relying upon social media for their information – going to a company’s Facebook page, for example, before visiting a company’s website. And consumers demonstrate their brand preferences (and loyalty) by following and liking their brands of choice on Twitter and Facebook. In fact, a recent Nielsen report states that 53% of active online adult social networkers follow a brand, that social networking and blogging now account for nearly a quarter of total time spent on the Internet and that Americans spend more time on Facebook than they do on any other U.S. website. Pretty compelling statistics…and pretty valid reasons why public relations professionals need to include social media as part of their overall communications tactics.

Naysayers may dismiss these statistics, but I recall a similar conversation about the World Wide Web nearly 20 years ago. Enough said.

But beyond B2C communications lies the evolution of “media.” Media is ever-increasingly an online vehicle as printed media – printed news media, most especially – fades away. Writers and editors rely on social media platforms to magnify their voice and reach in the hope that it will (1) increase their reach and (2) drive traffic back to their articles/website, thereby increasing their readership and the value of their advertising.

Even what we consider “media” sometimes comes into question: are bloggers considered media, for example? In my opinion, creating online content does not a member of the media make; however, those with the forum and the voice may not be afraid to use it. So we as public relations professionals must manage these relationships just as we must consider social media platforms as media relations tools – platforms for engaging with the media and platforms for communicating with our various publics.

Does your company need assistance navigating the evolving world of social media? Do you have the tools necessary to harness the power of social media in order to communicate your messaging in a cohesive and an articulate manner? Domus does! Put our expertise in public relations and social media to work for you. Visit www.domusinc.com today and be an active part of the conversation that’s taking place in the world of social media.

For more on this topic, see “Public Relations in a Social World” posted on COMPREHENSION – PRSA’s blog: http://comprehension.prsa.org/?p=3557.

Amy Whilldin is an Account Director at Domus, Inc., a marketing communications agency based in Philadelphia. For more information, visit http://www.domusinc.com. For new business inquiries, please contact CEO and founder of Domus, Inc. Betty Tuppeny at betty.tuppeny@domusinc.com or 215-772-2805.

One of the best ways to measure a company’s Twitter presence is to take an inventory of its followers. With that being said, companies and individuals put an extraordinary emphasis on obtaining as many followers as possible, and with good reason. It may seem like a popularity contest, but more followers means that more people are seeing the messaging of that company or individual and ultimately raising the visibility of that brand or person.

It’s so important that some people will do anything they can to increase their followers. But there is a right and wrong way to attract followers. Politicians have taken to Twitter to spread their campaign messages (some have ulterior motives, but we won’t name names in this blog). In the early stages of the GOP nomination process, Newt Gingrich boasted that he had 1,325,842 followers, whereas Mitt Romney and Michele Bachman have not even cracked the 100,000 mark. However, it was later learned that more than 80 percent of Gingrich’s followers were dummy accounts and were obtained by an agency that is paid to bolster Twitter followers for a fee http://gawker.com/5826645. As you can see, this is the wrong way to attract Twitter followers.

There are numerous ways to legitimately increase followers. Kevin Rose, the founder of Digg.com, discusses 10 ways to increase followers in the following TechCrunch article: http://techcrunch.com/2009/01/25/kevin-rose-10-ways-to-increase-your-twitter-followers/. Here is one excerpt that specifically caught my eye:

“Start a contest. @jasoncalacanis offered a free macbook air if he reached the #1 most followed spot. That never happened, but Jason added thousands of followers…brilliant.”

Domus has developed and implemented numerous Twitter contests for its clients. A recent Dacor contest included various product giveaways and successfully increased the company’s followers from under 700 to 3,366.

The most important aspect of attracting followers is that a company’s Tweets should fulfill some need. Dacor’s Twitter feed is populated by useful information regarding the company’s products, money-saving deals, recipes and the occasional contest/giveaway. Contact Domus to learn more about our Twitter strategies and how we can help your company.

Greg Smore is a Senior Account Manager at Domus, Inc., a marketing communications agency based in Philadelphia. For more information, visit http://www.domusinc.com. For new business inquiries, please contact CEO and founder of Domus, Inc. Betty Tuppeny at betty.tuppeny@domusinc.com or 215-772-2805.

Daily Deal sites like Groupon and Living Social can cause problems for a business due to hurting its’ profitability, brand and relationship with customers.

With a discount offer, the business is probably appealing to customers that purchase on price. It is unlikely customers will come back to the business in the future to purchase products and services at full value. In a column on AdAge.com, Al Ries, the famous marketing consultant, states:

“Presumably, all those consumers who bought products and services for 50% off are going to be happy to return to their local retailers and return to buy those same products and services at full prices. That’s not going to happen. What is going to happen is that those same consumers are going to go back to Groupon and wait for the next 50%-off sale.”

I’m sure many of you have used Groupon, Living Social or one of the other local daily deal sites. Of those of you who have, how many of you have returned to that business to purchase the same product or service at full price? My guess is not many.

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As PR and social media continue to overlap at a rapid pace, what next? Today, the boundaries between advertising, marketing and PR are becoming more blurred than ever. While PR is all about making announcements that you hope will grab editors’ attention and result in increased coverage and exposure, the goal of social media for business is to gain that loyal list of “followers” whom you must converse with, create dialogue with and hopefully …convert into customers.

Recently, we’ve all seen endless debates about who should “control” social media in ad agencies. And that “someone” should be the PR professional – often the eyes and ears of the agency.

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As economists predict slow growth for the U.S. economy over the next few years, companies are turning to emerging markets such as Africa, Brazil, China, India and Russia to grow their business.

This week, Coca-Cola announced that it will be making a $4 billion investment in China over the next three years. Coca-Cola’s sales in China grew 24% in the most recent quarter; in addition, China is Coke’s third largest market. Coke CEO Muhtar Kent stated, “We don’t see China only as a great growth market. We see China as a future market for further innovation that will benefit our business globally.”

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A crisis is any situation that’s threatening or could threaten to harm people or property, seriously interrupt business or damage reputation.  Every organization is vulnerable to crises.  Therefore, crisis management is critical in preserving the positive perception of a brand and protecting the business interests that may be damaged in the long term, short term, or both, by an unexpected crisis. Top-notch crisis communication strategies can greatly improve a client’s ability to plan for, respond to, and recover from a wide variety of crisis situations.

Domus’ approach to crisis management is strategic and disciplined, yet flexible enough to deal with any crisis; we plan for both the expected and unexpected alike.  This approach includes five key strategies: 

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There are many different client/agency relationships. Some clients like to direct their agency on exactly what they want, including creative development and media selection. Other clients hire their agency for their expertise and counsel but may be hesitant to discuss certain business matters.

At Domus, we believe in a collaborative team effort. This includes complete immersion in our clients’ business. Our responsibility is to constantly evaluate market dynamics as well as client data and translate that understanding into strategies and recommendations that builds our clients’ business.
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When Dacor, a manufacturer of luxury kitchen appliances, requested some onsite help at KBIS, I was thrilled at the opportunity to go. As a PR practitioner I spend years – literally, YEARS – cultivating relationships through email, phone, and the occasional LinkedIn friend request (if, and only if, the editor requests me first). An industry event like a trade show gives us PR folks the opportunity to meet face to face, exchange a friendly handshake, talk shop, and hopefully make a lasting impression so the next time I send a pitch that editor is a little more inclined to open my email.

For those of you who don’t know, KBIS aka the Kitchen & Bath Industry Show, is the premier event for those in the kitchen and bath industry; designers, manufacturers, architects, dealers – they’re all there. This year’s event took place April 26^th – 28^th in Las Vegas, at the Las Vegas Convention Center.  Everything is very high high-end and high quality. The best of the best go to KBIS, and I was proud to be there with Dacor.
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What is Web 3D?

Web 3D is a technology that enables 3D graphics to be displayed on a website. This technology is becoming more popular and is rapidly developing. This article will explain the recent technology trend of Web 3D and how to prepare for a 3D advertising future.

Figure 1. Web3D Body Explorer by Google

History of 3D advertising

Table 1.Chronicles of Web 3D

3D advertising was born during the 2^nd generation of Web 3D. Wildtangent and Viewpoint created several experimental advertisements for Nike, Coke, Ford, and Toyota[4]. However, there was no standard for 3D graphics, so companies created their own format using ActiveX control. ActiveX control often irritated users due to features such as installing additional toolbars in a users’ browser or monitoring users’ information without their knowledge[5]. It was unfortunate that the success of these early 3D advertisements was limited due to being built black hat and without a standard. Also, at the time, another factor limiting the success of 3D advertising was that most computers didn’t have enough computing power to run 3D graphics in a browser.
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