What is Web 3D?
Web 3D is a technology that enables 3D graphics to be displayed on a website. This technology is becoming more popular and is rapidly developing. This article will explain the recent technology trend of Web 3D and how to prepare for a 3D advertising future.
Figure 1. Web3D Body Explorer by Google
History of 3D advertising
|1st (1994~2003)||VRML, WRL, X3D|
|2nd (2004~2007)||Wildtangent, Viewpoint Media Player|
|3rd (2011~ )||WebGL of HTML5, Microsoft Silverlight5, Molehill of Adobe Flash|
Table 1.Chronicles of Web 3D
3D advertising was born during the 2nd generation of Web 3D. Wildtangent and Viewpoint created several experimental advertisements for Nike, Coke, Ford, and Toyota. However, there was no standard for 3D graphics, so companies created their own format using ActiveX control. ActiveX control often irritated users due to features such as installing additional toolbars in a users’ browser or monitoring users’ information without their knowledge. It was unfortunate that the success of these early 3D advertisements was limited due to being built black hat and without a standard. Also, at the time, another factor limiting the success of 3D advertising was that most computers didn’t have enough computing power to run 3D graphics in a browser.
Learn the URL schemes of iPhone App, how it works, types of schemes, how to utilize them.
Do you know how to create a mobile website? Or more importantly, do you know what a mobile website is? Domus Dish has covered this topic quite a bit, but in case you’ve missed it, a mobile website is what smart phone users see when looking at your webpage from their phones. There are many differences between mobile and traditional websites, which is why your website may not work for many smart phone users. For one Apple doesn’t support Flash (perhaps because Steve Jobs hates Adobe, but we’ll save that for another time), so we need to focus on HTML5, which is the next major revision of the HTML standard and is still in development. It can be frustrating that there’s such a disconnect, but learn it and move on – you don’t want to miss out on the mobile website movement.
I encourage you to look on the bright side – once you have mobile web mastered you’re opening your business to millions – some analysts even say BILLIONS – of mobile web users. Mobile websites are a new way of digital marketing, and a completely different approach compared to the development of traditional websites. Therefore, you can’t just treat it like a regular website with a smaller layout – there are distinct differences in the website’s development that will drastically affect the final result if they’re ignored. Read on as I list the top ways of making your website mobile friendly.
The obsession with social media is obvious, especially Facebook, so it’s no surprise that the movie “Social Network” ranked #1 in box office. According to Mark Zuckerberg, there will be over 1 billion “likes” across the web in the just first 24 hours of the “Like” button – which launched April 21st. OK, pick up your jaw and continue reading.
The “Like” button is now the alpha and omega of media conversions, leading to the fact that most traffic has been driven from the “Like” button, and it’s good enough to be considered a final goal in social media engagement. Quick question for you: Do you track “Likes” and calculate how much money you spend per one “Like” or how much value one “Like” generates? If your answer is no, go to the movie theater and watch the Social Network and see what 500M friends means.
Embedding the “Like” button on your website as most of you probably have gives you the most basic connectivity with Facebook; however, if you don’t set up toolbox to track the “Likes” then you’re cheating yourself. Facebook has announced their simple analytic tool, “Insights,” which allows you to count “Likes” in addition to the click rates of your fan page, applications, and your website outside Facebook.
As far as tracking your Facebook fan page goes, it’s already set up for you. You can use the “Insights” menu on the left side of the fan page, but you also need to put Facebook meta tags on your web pages as well. In order to obtain the meta tag, go to http://www.facebook.com/insights and press “Insights for your domain.” Then you can bind your domain with Insights and get a meta tag such as <meta property=”fb:admins” content=”xxxx” />. Put this meta tag on your web pages’ headers, then Facebook will count “Likes” from your website. Easier than you thought!
Although Facebook “Insights” gives your website useful statistics of social activities, it can’t be combined with your media conversions through campaign, landing page, website, email blasts, direct mail, mobile page, or mobile app by itself.
Another trick is to integrate Facebook Insights with Google Analytics using Facebook’s Graph API. Utilizing this solution, you can pull analytic data from Facebook Insights by time range using Graph API, and cross-reference it with Google Analytics using the Google Analytics API. Then, you can finally merge all data into one unified report. This solution can give you significant views of which users clicked “Like” grouped by campaign, age, sex, location and etc. The only drawback to this solution is that it requires several programming techniques including Web Service, FBML, Facebook Graph API, the Google Analytics API, oAuth, and etc. But in the end, all the sweat and tears are worth it.
Social Media, tracking, and programming is a capability and product offering of Domus Digital. We’re here to help!
Domus is a leading edge internet marketing agency that brings its full range of classic marketing expertise to its hi-tech digital capabilities. For more information on how Domus can help you accurately analyze your internet presence and develop effective strategies to further your brand, visit us at http://www.domusinc.com.
Last year 56.9 million people accessed the web from their cell phones. These people aren’t just surfing the web. They’re looking for a product or a service or a company, in their area, and they wanted it five minutes ago. That’s an audience full of movers, shakers and buyers. And one you can’t afford to miss out on. $1.6 billion worth of purchases were made on mobile devices last year. That’s A LOT of spending.
If we’ve learned anything from social media, it’s that we need to be where our customers are. According to Morgan Stanley, mobile internet grows faster than any other platforms including Netscape, and AOL in history. Customers, and more importantly, NEW customers, are on their mobile phones.
It’s clearer than ever – mobile marketing is something you simply can’t miss. So what do phone users see when they go to your website? There is a fundamental design difference between a regular website and a mobile website. It’s worth grabbing your phone and taking a look. We’ll wait.
A mobile site needs to have a different content structure for viewing in palm sized screens. It can’t have too much information in one screen. Customers can zoom in on your microscopic content, but who wants to do that?
Mobile searchers are on a mission. They want an address or phone number, a menu, movie times, store hours, or a quick drink not only by searching keywords, but also by geography. And they want it NOW. A mobile site should be set up to serve up every types of information.
Mobile social media is also pumping up traffic to your mobile web. I’m sure you’re not surprised to learn that Facebook has surpassed Google to become the top source for web traffic, but you should take note that the Facebook application for smartphones is ranked #1 in popularity across most smartphone platforms. Once users “like” your page’s content or products, it needs to be displayed correctly in both desktop and mobile forms.
It’s just a simple way to make your site instantly more accessible to a mobile user.
First, revisit the existing website, evaluate what’s currently there, and more importantly, what you want to see there. Then you can begin to plan your mobile content and information architecture.
Next, consider new user experience (UX), such as multi-touch and gesture zooming in/out or selection options, which are popular in mobile UX. Inconsistency between touch and mouse interface can block some functions of your website. For example, a rollover menu or image will not work on mobile device at all. Keep these portions of your website in mind when evaluating your site. User interaction should be re-considered and re-created in all applicable areas of your website.
Also, please be aware of Flash and its drawbacks for mobile web. Cell phones and smart phones are not compatible with Flash. Period. If your website uses Flash mobile users are seeing a whole lot of nothing. (Technically, Android devices do currently support Flash but practically performance is very bad).
Lastly, re-implement new analytics that can track mobile activities. Keep in mind that you need to track not only web traffic sources, but also “app traffic sources,” which can be more tricky. Location-based query and phone-query should be considered and counted as well.
In the March 2010 issue of Fast Company Magazine, it was noted that US Cell phone penetration was at 34% in 2000 and increased to 89% in 2010. While those figures are impressive, they don’t point out a very critical detail of today’s cell phone: it’s not a cell phone at all, it’s a smart phone. Phones today are used for so much more than talking and texting – they’re handheld computers and with the right features they can connect to the internet, engage in social media, upload videos, and if your business has a functional mobile site, lead customers directly to you. If your site is not smart phone compatible, then throw in the towel, because more than half of cell phone internet users go online daily through their mobile device and its rate is increasing. But if you can sustain business by losing half your customers – then please, let us know how.
Domus is an interactive agency with the ability to help you transform your business into a mobile machine with 24/7 access through smart phone technology. Let us help you.
Apple has officially announced their iAd development kit, “iAd JS”, which enables agencies to develop interactive ads for their clients. As explained in Apple’s technical documentation, it gives more interactive capabilities than any other existing interactive media, including Adobe Flash.
First, it can accept a user’s gestures, not only on the touch screen but also by motion. For example, you can create a banner ad showing a soda bottle, allowing users to shake it until it explodes. Using the kit, you can also develop ads that detect orientation.
Next, the iAd JS provides for integration with social media. When iAd is activated, the user is online; therefore, it can connect to a social network and download dynamic content to the banner. It’s also possible to update real-time status of an advertising campaign, such as competitive or ranking information.
Based on user interaction, it can also store an image generated by the banner to the iPhone’s photo gallery, so users can see ad images on their albums. For example, by utilizing social media integration, an iAd banner can create and save a user’s future baby photo with campaign copy based on a photo identified by Facebook ID.
On April 30th, Apple released their first draft of the iAd framework reference document. Although this document is written for developers and not advertisers, it gave some insight into how advertisers will be able to use the iAd program.
Below are some key points -
- Developers will be able to embed ads in their apps using the AdBannerView object. After developers embed ads in their apps, they will start earning revenue.
- iAd will use an ad network. When adding iAd to an app, developers will choose to display their apps among different segments available in the ad network.
- iAd includes standard ad sizes including 320×50 for portrait banner ads and 480×32 for landscape banner ads. The ads are shown in the background of an app.
- The iAd program can be enabled and disabled. App developers can recognize if iAd is loaded by bannerLoaded property while cancelBannerViewAction allows applications to cancel displaying iAd.
- Because developers can shutdown iAd at any time, revenue wouldn’t be calculated by PPC or PPV but instead a new way that is to be determined by Apple. Apple mentions that revenue can be lower if developers let apps close iAd frequently.
- Lastly, this technical document only covers the iPhone and iPod touch but not yet the iPad.
We are eagerly awaiting more details on iAd as they become available.