Already, in Philadelphia, we are coming to the end of our first heat wave of the year.  The dogs days of summer seem to have arrived yet, technically, it’s still spring.  The hot days are often the ones that bring on the afternoon head nods (or the winter days when the building has the heat turned up to broiler level).

The afternoon blahs got you feeling fatigued and lethargic?  Can’t find the energy you need to focus?  Need a pot of coffee just to make it through the afternoon?  It happens to all of us sometimes. I exercise frequently. I eat well. My metabolism should be running high, but still I get tired in the afternoons, on occasion.
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“More businesses need to recognize that poor health means lower productivity and higher health insurance costs.  Smart business leaders increasingly are finding that it is the right decision to promote health, education, physical activity, and preventive benefits in the workplace.”

Tommy Thompson,

Former US Secretary of Health and Human Services

I have previously posted on this blog about the importance of working some exercise into your day. An effort must be put into living a healthy lifestyle if we wish to feel better, live longer, and be more productive in life.  The benefits of healthy living are well documented, yet Americans still have difficulty committing to important changes that will benefit them and their lifestyle.
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It’s springtime in Philly and the streets seem to get more crowded each day with the fair-weather exercisers. With longer days and warmer temps upon us, it’s the time when many individuals’ thoughts turn to getting in shape.  This is a great time to make the commitment since the weather is nice and it’s mentally easier to becoming active and adhere to a program.  Starting an easy, inexpensive exercise program is an excellent way to combat the generally unhealthy lifestyle that Americans have become notorious for.

In America today a majority of the workforce lives a sedentary lifestyle.  We sleep in comfy beds, wake up to sit on a sofa while watching our favorite morning show, ride in a car or on a train to the office, sit in front of a computer, then travel back to our homes where we sit and watch TV until it’s time to get back in our comfy beds.  This routine is truly killing us.

Sitting or remaining inactive for most of the day with little or no exercise characterizes our sedentary lifestyle. This lack of exercise can cause shrinking and weakening of the muscles and increases our likelihood of injury. The accompanying reduction in physical fitness is generally associated with a weakening of the immune system. Yet, despite the many known benefits of exercise, most adults continue to lead a relatively sedentary lifestyle and therefore never achieve the health benefits of exercise.

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How important is your website? In today’s marketplace it’s everything.  Your website is your number one means of providing your brand, consistency, and message to potential customers.  We live in an Internet world, if your website isn’t first rate it will be detrimental to your business.  Is it time for your website to have a makeover?  More importantly, is it time for your website to start delivering the ROI that your products or services demand?

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Truly good creative is hard to find and even harder to produce on a consistent basis.  Think about the best creative campaigns you have seen recently then compare that to all the creative there is on the market.  Mind-boggling how small the percentage of quality creative really is.  Often one good idea will spawn many knock-offs and wannabes trying to cash in on the popularity of someone else’s hard work.  It’s not easy for creative professionals.  Their livelihood is based on their ability to produce top-notch, successful creative ideas on a regular, recurring basis.  And, when you consider that many concepts don’t even make it to production, you realize what a daunting task creative professionals have.

Who really knows what good creative is?  Something so subjective is difficult to quantify.  Are there really any new ideas out there or is it a matter of presenting historically good ideas in new and fresh ways?  One of the most difficult things creative minds have to do is keep their ideas fresh.

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