A few weekends ago I was shopping at an outlet mall in preparation for the holidays. I had never previously visited this mall and thus was unsure of all that it had to offer in terms of stores. With a long list of people I needed to buy for and a very limited amount of time to accomplish my mission before closing, I turned to my trusty Android powered smartphone to get a lay of the land. Following a quick Google search, I landed on the mall’s website and was delighted at what loaded. Instead of an unwieldy, Flash-laden website, I was locked into a well thought-out, fast loading mobile website. Thanks to the site, I was able to quickly identify the stores I needed to visit and develop a plan of attack that enabled me to get everywhere I needed before closing.

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