Internet Presence – Pay Attention to Local Review Sites

by Marco Padovani on Jul.11, 2010, under Internet Marketing, Strategic Consulting

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So many companies put extensive resources and budgets on search engine marketing and brand building advertising. But how many of those same companies apply effective resources to monitor and address online reviews and complaints about their products and services? In reality, “buzz” about you on these sites might well be more important than the number of page 1 Google rankings or any display metric. Today, shoppers regularly go to sites like yelp.com, epinions.com, and others to find out what experiences others have had with companies they’re interested in doing business with. If the comments written about you are predominantly negative – especially in comparison to your competition – then increasing the public’s awareness of you will just increase the number of people who get a negative opinion of you.

So, if you’re not already monitoring these sites and honestly addressing posted concerns, you might want to think hard about your current marketing allocations.

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:Branding, Internet Presence Management, review sites

1 Comment for this entry

Robert
November 2nd, 2010 on 5:43 pm
Most consumers are faced with the issues of relevance and credibility when they search using major search engines and review sites. There are either too many irrelevant results, or they don’t know which review to trust. Social Raves (www.socialraves.com) lets consumers extend their social networks into a platform where they can share their experiences about local businesses with friends, and vice-versa. The intent is to help consumers build their own personalized, authentic, and reliable reference source on great local brands and businesses through the recommendations of family and friends, which are both relevant and credible. Who better to make recommendations to you than the people who know you?