Microsoft Bing Chipping Away at Yahoo’s Share

by Marco Padovani on Mar.12, 2010, under Internet Marketing

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Market research company comScore just released their February numbers, and it appears that Microsoft continues to gain market share, and principally at the expense of Yahoo. Bing’s share is now at 11.5% vs. 16.8% for Yahoo. Bing’s share in January was 10.7%. More importantly, though, Bing’s share has increased about 37% since its launch.

Search engine marketers should pay close attention to this trend, if they are not doing so already. If money is still being allocated across the search engines in the same percentages as several months ago or even last month, then campaigns will probably not be optimized. And if this trend continues, then this review process should also be ongoing.

Domus is a marketing communications agency based in Philadelphia. For more information, please visit us at http://www.domusinc.com.

:bing, search engine marketing, yahoo

3 Comments for this entry

Tyler Young
August 11th, 2010 on 10:52 pm
i still frequently use Google despite the appearance and popularity of the Bing search engine.*”
Harley Marshall
September 30th, 2010 on 11:53 am
i would have to say that Google is slightly better than Bing search engine,;`
Fire Grate ·
November 7th, 2010 on 11:29 am
well, you can never get wrong wether you use Bing or Google, they are both very good search engines “”