Marketing Thoughts by Domus Inc.

The Jerusalem Post is reporting that the Coca-Cola Superbowl ad showing a someone sleepwalk through the African savannah might have been a rip-off of an Israeli dairy ad that ran several years ago. The storyline, cuts, and even background music (Ravel’s Bolero) of the two are almost identical. (Below is a youtube comparison of the two.)

Whether it is plagiarism, creative borrowing, or an unusual coincidence remains to be seen, but whatever the outcome, Coke’s reputation is being tarnished. Will they or their agency (Wieden+Kennedy) feel the worst of it?

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