Comments on: Brand Positioning – Cadillac http://www.domusinc.com/blog/2009/10/brand-positioning-cadillac/ Fri, 28 Oct 2011 17:39:28 +0000 hourly 1 http://wordpress.org/?v=3.0.4 By: Marc http://www.domusinc.com/blog/2009/10/brand-positioning-cadillac/comment-page-1/#comment-52 Marc Thu, 03 Dec 2009 14:17:43 +0000 http://www.domusinc.com/Blog/?p=110#comment-52 I agree that the ad is better than in the past. But I still felt mixed signals coming from the commercial - especially when taken in context of the ads from Buick and Chevy. It doesn't seem like any of the brands are definitively staking out a single, prominent brand position. They're each bleeding into each other. I agree that the ad is better than in the past. But I still felt mixed signals coming from the commercial – especially when taken in context of the ads from Buick and Chevy. It doesn’t seem like any of the brands are definitively staking out a single, prominent brand position. They’re each bleeding into each other.

]]> By: Soomi http://www.domusinc.com/blog/2009/10/brand-positioning-cadillac/comment-page-1/#comment-46 Soomi Tue, 01 Dec 2009 06:40:37 +0000 http://www.domusinc.com/Blog/?p=110#comment-46 I disagree. This is the most effective comercial and marketing campaign that Cadillac has had in a recent history. Cadillac commercials are usually so dated and stale that I actually thought that this was done by a new firm. This commercial does not evoke sport, utility, and fun to me. The music and the message perfectly timed with the beat evokes a moment when you experience an unexpected career boost - when you feel like there is no ceiling and that you can picture yourself anywhere in the world next year-next month even -running things. The flashing image of the car evokes feeling of quiet luxury of ample space, comfort and technology. I disagree. This is the most effective comercial and marketing campaign that Cadillac has had in a recent history. Cadillac commercials are usually so dated and stale that I actually thought that this was done by a new firm.

This commercial does not evoke sport, utility, and fun to me. The music and the message perfectly timed with the beat evokes a moment when you experience an unexpected career boost – when you feel like there is no ceiling and that you can picture yourself anywhere in the world next year-next month even -running things. The flashing image of the car evokes feeling of quiet luxury of ample space, comfort and technology.

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