February 2, 2018

Philadelphia Eagles Hope to Pirouette into Super Bowl LII Championship

It’s like St. Patrick’s Day has come very early to Philadelphia. All you see is green. The city’s notorious fair-weather fans actually have committed their hearts and souls […]
January 18, 2018

Campaign US – Getting Employees Into The Game

The Super Bowl provides a prime opportunity for employers to engage with their teams In a world of binging, delayed viewing and video on demand, the […]
June 5, 2014
Domus Harris Poll

Do Marketers Really Get Digital? Domus Does.

Ironically, the ad industry recently suggested that the word “digital” be retired since almost all marketing is touched by digital in some way.  But, it’s too […]
April 15, 2014

Madmen’s Don Draper is the latest proof that in advertising, the Idea is the Talent

Having met Matthew Weiner at this year’s Toronto International Film Festival, I was assured that the seventh season opener of Madmen would not disappoint core fans. […]
February 2, 2014
Scarlett Johannson

Best Spot in the Super Bowl May Not Even Be a Commercial

Is ScarJo’s brand scarred by SodaStream Stunt? Super Bowl advertisers beware: the game has changed forever, and we’re not talking football. SodaStream’s PR placements utilizing the ‘Sorry Coke […]
December 19, 2013

Marketing Decision-Makers’ Holiday Wish List

Research Shows Where Agencies Are Missing the Mark By Betty Tuppeny, CEO, Domus, Inc. With the shift from tried and true traditional marketing tactics to the […]